In our opinion, the Arabic script is like a witty, energetic, mellifluous grandmother 

who can dance for hours with young people and socialize with her peers for hours 

at the same time. Maybe on the surface it seems that she is far away from us, but when we spend time with her, we realize how much more cheerful she is than us. 

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This is the Arabic script character and this is exactly the approach we always 

follow in our designs.

On Instagram, we are constantly creating products with Arabic script, the customer is ourselves, and the audience is the designers of the Persian and Arab world, and what could be sweeter and more attractive than this!

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Our goal is to increase the creativity of designers and improve the level of design with Arabic script letters.

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Here you can see the interesting parts of our projects.

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Spring in Iran coincides with the Iranian New Year, which is called Nowruz.

The Iranian New Year's philosophy is that spring is the season of growth and blossoming and the revival of nature, and man, who is always in the continuity of nature and whose first residence was nature, should celebrate this resurrection alongside nature.

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On the occasion of this beautiful celebration, we held a typography event and together with the best Iranian designers, we designed the word BaHar, which means spring in Persian.

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Here you can see part of the visual identity of this event.

This event continued in the second year due to the great interest of the audience and designers as well as our team.

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Since the history of Iran and the celebration of Nowruz dates back to 2500 years ago, we decided for the second year to go to Arabic manuscripts as well as ancient monuments and extract wherever there is a trace of the word spring.

You can see the movie motion of this series on our Instagram.

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In autumn 2021, we dedicated a week exclusively to female designers working with Arabic letters who are very influential, successful and progressive in their field.

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Book Mook is a collection of stories about specialized books in the field of Arabic calligraphy and Typography that we publish weekly for our audience on Instagram.

Type on Live

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it was a public educational program that we held in three parts on Instagram Live in the summer of 2021.

In this series of Lives, we've been talking about the different styles of Arabic calligraphy around the world.

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